Clarity around intended outcomes and the learning content of an event helps you and those with whom you work.

I have used this format of 'outline' for decades, it works for me, and hope for you, saving you a lot of design time.

The wording of these: 'If you apply what you learn during and after this event' is very deliberate, emphasising the need to use what is learned and that considerable, supported responsibility for making this happen can only be the learner's.